Win $10,000 Worth of Printed Merch.
American Apparel is on a mission to support the next wave of creative talent in music with the StAArt Up Fund. The fund is designed to help emerging musicians and artists in Australia take their brand to the next level by providing them with $10,000 worth of custom American Apparel printed merch.

"Mad love to American Apparel for doing this, because I know that when I was starting, this would have changed the game for me"
Sam Fischer
Australian singer-songwriter
Why Merch Matters
It’s the chance to turn your sound into a personal brand that people can wear, carry, and feel. It’s the perfect way to give your audience a piece of your music, and that piece can help fund your next project, tour, or studio session. That’s why American Apparel® is here to support you and bring your vision to life through premium print apparel.
American Apparel® StAArt Up Fund
We go beyond apparel – it’s about giving your personal brand the platform it deserves.
Applications open on Wednesday, April 9, 8:00 PM AEST and closes Thursday May 15, 2025, 11:59 PM.
The selected winners will be awarded to AU$10,000 RRP in custom American Apparel® merch, printed with your own custom designs.
T&Cs apply.
American Apparel® StAArt Up Fund