News

Behind the Scenes of our Super Heavyweight Campaign

Our latest Super Heavyweight collection is American Apparel’s boldest release yet, featuring the 9001 and 9410 Super Heavyweight Tees. To bring this campaign to life, we took it to Burleigh Heads, ...

Super Heavyweight Tees and Lazarus Lab: Craft That Lasts

Some things aren’t meant to fade. Film. Classic style. A Super Heavyweight tee made to last. American Apparel’s® latest Super Heavyweight collection is where premium craftsmanship meets timeless de...

Fearon Meets American Apparel®’s New Super Heavyweight Tees

 American Apparel® is resetting the standard for heavy duty tees with our latest Super Heavyweight collection, introducing the 9410 and 9001 Super Heavyweight T-shirts. Built for those who apprecia...

Meet the Super Heavyweight Tees: A New Era of Durability and Design

Our American Apparel® Super Heavyweight collection is here—crafted for those who demand more from their essentials. Our latest drop, the 9001 and 9410 Super Heavyweight T-shirts, are premium heavyw...

Throwback: American Apparel® at Now and Next 2024

Looking back at Now and Next 2024, the Entertainment Quarter at Moore Park, Sydney,  pulsed with the future of Australian music. Island Records' inaugural Now and Next showcase wasn’t just another ...

Catch the OG Summer Vibe in Bondi

There’s something about Bondi. The golden beaches, buzzing streets, and unmistakable energy make it a cultural staple of the Australian summer. For the "OG Summer" campaign, American Apparel® captu...

Styling the American Apparel® OG Summer Collection

This summer whether you’re hitting the trails, catching up with friends, or soaking in the sun, these pieces are designed to move with you.   The Ultimate Tank for Active Days  The American Appare...

From Surf to Sunset: OG Summer Tees & Tanks

When the temperature rises, it’s time to let your style breathe. The American Apparel® 1301GD Tee, 307GD Muscle Tee, 101CVC Racerneck Tank, and 2408 Tank are built for sunny days and unforgettable ...

American Apparel® Tees That Are Your OG Summer Essentials

When the sun’s out, the moments are endless, and when it comes to OG summer essentials, nothing beats the classics. The American Apparel® 2001 Tee, 2001CVC Tee, and 102 Boxy Tee aren’t just staples...

OG Summer Secrets: A Peek Behind the Scenes

American Apparel®: A cultural icon American Apparel® has always been more than just clothing—it’s a cultural icon. Since the 90s, we’ve set the standard for timeless basics, blending quality, style...