American Apparel® Brings the Heat to SXSW Sydney 2024 at Rolling Stone House.

SXSW Sydney 2024 was one for the books, and American Apparel® made its mark with an unforgettable pop-up at the iconic Rolling Stone House event at UTS Underground.

Custom tees, claw machines and epic performances

Over three jam-packed days, from 16–18 October, attendees were treated to epic performances from Hockey Dad, The Buoys, and more, but the spotlight was equally shared by our exclusive t-shirt printing station.

Fans lined up to design their own custom American Apparel® tees, with options for designs on both the front and back. The tees featured retro tattoo-inspired artwork by artist Tim Travers, making each piece a true one-of-a-kind keepsake. The canvas for these vintage patches was none other than the  American Apparel® 2001 Fine Jersey T-Shirt - the OG tee from where it all started. It's the best blank T-shirt for vinyl heat transfer.

And, because we know how to keep things fun, our claw machine packed with American Apparel® must-haves had everyone hooked. People kept coming back for more, eager to get their hands on the best blank T-shirt that American Apparel® has to offer. 

American Apparel® is Officially Back

While we honour our legacy of classic tees and quality clothing that champions ethical production and affordability, American Apparel® is embarking on an exciting new chapter. We're revitalising our cultural footprint with iconic designs and dynamic initiatives, like this unforgettable activation at SXSW Sydney 2024.

American Apparel® isn’t just back in Australia—we’re making waves. Stay tuned as we continue to push boundaries and create unique experiences that connect fashion, culture, and creativity.